Brand Management Leadership Skills

Be a Leader through Brand Management - Parikshit Jobanputra.wmv

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company $9.00 Discover the secrets of world-class leadership! When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extra...

Leadership Code: Five Rules to Lead By $13.93 What makes a great leader? It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions--to crack the code o...

Total War: Shogun 2 Limited Edition $25.00 Shogun 2 is the ultimate refinement of the original formula with a new, cutting-edge AI, more polish and online functionality than ever before. The result is the perfect mix of real-time and turn-based strategy gaming that invites both veterans of Total War and new players to experience the enjoyment and depth of the series.Features include: •Choose from 9 different clans and compete online a...

Management Skills $44 Management Skills contains the best thinking from the biggest names in business management on a wide range of subjects including leadership, shaping the work environment, change, communicating, ...

Armstrong's Handbook of Management and Leadership $65 Armstrong's Handbook of Management and Leadership is the guide for managers and aspiring leaders to the processes, skills and approaches to effective management and leadership.

Environmental Management and Business Strategy: Leadership Skills for the 21st Century $120.95 Special Topics : Environmental Management and Business Strategy: Leadership Skills for the 21st Century

Leadership Skills $24.95 Leadership Skills

Brand Leadership $13.99 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: Create and elaborate brand identities (what should the brand stand for) Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter Use the Internet and sponsorship to make brands resources work more effectively Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.

The Leadership Skills Handbook (Paperback) $33.91 The Leadership Skills Handbook from best selling author Jo Owen draws upon his research with over a thousand leaders and reveals the essential skills needed to lead successfully. While most leadership books try to answer the question `what is good leadership?` this book asks `how can people learn to lead?` This new edition covers every aspect of leadership from technical skills and career skills, to people skills and personal values. It touches on: -delegating and motivating -conflict management -crisis management and problem solving -negotiating -coaching Full of exercises and practical wisdom, The Leadership Skills Handbook explains how to become a leader that people want to follow.

The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills $22.99 Strategic Management: The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills

Guide to Nursing Management and Leadership $73.95 The 8th edition of this popular text has been completely revised and updated to include the latest strategies for improving your nursing leadership and management skills...

From Management to Leadership $83 From Management to Leadership identifies the fundamental interpersonal skills that every health care leader (and aspiring leader) needs to develop in order to be a successful executive or ...

Nursing Leadership & Management $98.95 Develop the knowledge and skills needed to lead and manage nursing care delivery with NURSING LEADERSHIP & MANAGEMENT, 3rd Edition! This newly revised edition provides readers with the most ...

Develop Your Leadership Skills (Unabridged) $5.99 Leadership Skills are a key ingredient in management. A good manager is by definition a leader, and a good leader a manager. But how do you become such a leader? Find out....

Leadership and Management Skills for Long-Term Care $50 While the scope of long-term care settings has expanded from nursing homes and home care agencies to assisted living facilities and community-based health services, the training for nurses, managers and administrators, medical directors, and other professionals who work in these facilities is often fragmented. This book was developed to fill a widely-recognized gap in the management and leadership skills of RNs needed to improve the quality of long-term care. The book is based around learning modules in leadership and management competencies that were site-tested in three types of long-term care settings and revised based on the resulting feedback. Several of the nurse experts involved in the project contribute to this book. The leadership modules cover team building, communication, power and negotiation, change theory and process, management direction and design, and management that moves from conflict to collaboration. Two additional modules cover cultural competence and principles of teaching and learning related to adult education in the long-term care environment. Together, these skills will enhance the nurse's ability to build and interact with the geriatric care team, resolve conflict, negotiate for solutions, develop collaboration, and teach and mentor nurses and nursing assistants. ;chapter

Leadership Roles and Management Functions in Nursing $74.95 Hundreds of carefully designed exercises along with clear discussions of theory teach nursing students how to integrate effective management skills with expert leadership skills...

Group Leadership Skills $126.7 Brand New

Management Skills in Schools $71.95 Team leadership is vital element of school success, whether at the level of department, the curriculum area, the key stage, the phase, or in relation to pastoral and leadership teams. The Team leader must be skillful in creating cultures of success, and personal management skills are at the heart of getting the best from team members.

The Principles of Educational Leadership & Management $49 Fully revised and thoroughly updated, this second edition of this classic book brings together many leading international authors on educational leadership, with brand new chapters from leaders in the field Ken Leithwood, Paul Begley, Allan Walker and Alma Harris. Providing an overview of essential topics within the field, this book adopts an international perspective and offers conceptual and empirical insights into: - Moral and ethical leadership - Distributed leadership - Developing leaders - Leadership for learning - Building and leading learning cultures - Managing human and financial resources - Leadership for diversity - Leadership, partnerships and community - Professionalism and professional development. The book is for scholars, researchers and postgraduate students in educational leadership, management and administration, as well as for senior leaders in education and those taking professional leadership qualifications.

Leadership and Management in Organisations $46.95 John Kotter of the Harvard Business School is one of a number of experts who believe that organisations are over managed and under led, at least partially because people do not appreciate the differences between management and leadership. We start this book by challenging mental models of leadership and management. Agility has become a prerequisite for organisations in a business environment that is characterised by change. Two trends in particular have been evident. First hierarchical systems of management are yielding to a "new leadership" movement which has at its core shared vision and individual empowerment in place of consistency and control. Second, leadership is no longer the preserve of those in positions in the management hierarchy. Increasingly it is dispersed through the organisation. By developing awareness of these and other influential trends, those who have a responsibility for leading and managing in some form will be better equipped to flex their style and to play the diverse roles required of the managerial leader in contemporary organisations. * Explore ways in which you can build a culture of commitment, performance and learning * Improve your influencing skills and the level of influence you hold with organisational stakeholders * Use contemporary concepts and theories to analyse your approach to management and leadership and to identify areas for development

Effective Leadership and Management (Paperback) $108.07 Completely updated in a new edition, Effective Leadership and Management in Nursing provides students with the necessary skills to make sound management decisions in a dynamic health care environment. Used worldwide, this award-winning book is now offered in a revised seventh edition to reflect the many changes in health care and nursing. Targeted to both practicing nurses and those in management, this book provides the tools for using the skills presented in each chapter, case studies with a managers checklist, critical thinking questions, key terms, an easy-to-read format, and a link to online instruction. In the ever-changing health care environment, nurses have never needed this information more.

Global Health Leadership and Management $63 Written by an international panel of distinguished global health experts, this book distills valuable lessons from a wide variety of successful health programs that have been implemented around the world. Global Health Leadership and Management gives practical suggestions for enhancing and developing the essential skills of leadership, management, communication, and project planning for health care leaders. The book will assist health leaders to work well within their communities and effectively plan, direct, implement, and evaluate effective programs and activities.  Global Health Leadership and Management outlines and describes such core competencies as Identifying challenges and developing and managing policy Developing strategies, pathways, and solutions Creating networks and partnerships and planning for change Learning from experience to build a generation of leaders Leading and managing teams by recognizing and celebrating success  

Project Management and Leadership Skills for Engineering and Construction Projects $98 Project management is the key to any engineering and construction project's success. Now you can learn from the experts all the strategies to ensure that projects are completed on time and within budget. Details of scheduling, cost estimating and leader's skills are detailed. Containing forms, checklists and case studies, this reference should be a must for everyone involved with engineering and construction projects.

Fostering Leadership Skills in Ministry $16.46 Fostering Leadership Skills in Ministry

Cdn Ed Nursing Leadership And Management $97.95 Nursing Leadership and Management, First Canadian Edition, is designed to help you develop the knowledge and skills you need to lead and manage nursing care delivery in the 21st century...